We created a form that uses the embedded field that allows folk to update preferences. Exhibit 3 - updating preferences is an illusion We are on the hoo as data controllers anyway so nothing new there. UPDATE: MailChimp came back suggesting that we use a custom merge field for the purpose but warn that we are taking the risk on compliance. However, the MailChimp member record does show what the member did to sign up in the sense of using a form or some other method but doesn't include the double opt-in as a field on their member record. There are numerous suppliers of this kind and I suspect that each one of them has largely been ignored because as far as I can tell, there is no obvious way to include the embedded GDPR compliance field on a third party form. That's tough because we use a third party to create the sign-up form, largely because the ones MailChimp provides are.crap. It is both an ugly UX issue and, in our opinion, positioned at the wrong point in the process. New members should know what they are signing up for and the inclusion of a field that does not adequately explain the ways in which we are holding data for inclusion on a sign-up form yet asking the person to check the box misses the mark. We want to combine double opt-in with the checkbox GDPR statement as a way of both setting out our approach while at the same time having that all-important GDPR opt-in confirmation on the subscriber's record. We're aware that some email systems are aggressive about treating email subscription confirmations as spam but a check on Neverbounce showed me that our lists are 'clean' in the sense that less than 1% of all emails sent do not bounce. Exhibit 2 - you do GDPR our way or no wayĪgain, as I said in an earlier piece, we want to keep double opt-in as a way of demonstrating best practice. If they don't arrive by May 25th then you will have to be certain that your people are not doing anything they shouldn't with this data.
UPDATE: MailChimp knows this is an issue and plans to release improved deletion tools. To make matters more 'interesting' Zapier tells me that these members have been unsubscribed while the MailChimp dashboard says: "Finished: deleting 100 members." Since Zapier is only collecting data that MailChimp exposes then I have to ask - what's happening here when the members were segmented for the condition 'unsibscribed' in the first place?Īnd just to cap it all, I can not only still see the members that have ostensibly been deleted, I can still see their data.
But after the page telling you those members have been queued for deletion has refreshed, the list number remains the same and I see the same names I saw the first time around. It is possible to create a segment of unsubscribed members and then bulk delete them in groups of 100. But when, as I pointed out in a previous article, the only reason they are on a list is to receive email then a delete should be easily possible. MailChimp takes the view that an unsubscribed member is not necessarily one that should be deleted because they might be subscribed on multiple lists and/or for multiple purposes. Exhibit 1 - deleting unsubscribed members The way MailChimp handles GDPR compliance for existing list members is clunky at best and exposes flaws in how they appear to handle data that I believe are serious enough for me to have doubts as to whether they are GDPR compliant as data processors. I suppose the warning signs should have been there when MailChimp announced that double opt-in was being dropped, only to hastily reverse course once they saw the backlash from EU customers. Now I am seriously considering moving on. But like most systems, you learn the workarounds.
Campaign creation has been mostly OK, even if the WYSIWYG editor isn't with some missing functionality. I've used them for many years, largely because I liked the fact they were insistent on using double opt-in as a way of protecting against spam. They claim to be the world's largest email marketing provider. If you're a small or medium-sized business (that's about 94% of all business) then the chances are you have stumbled across MailChimp as an email marketing service provider.
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